AYA Outreach and Engagement 101
A marketing resource for AYA Local Coordinators
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PRO TIP!
During Host Family Interviews, Host Family Orientations, or Monthly Check-Ins, provide host families and students with your business card and discuss your availability to address their queries within 24 hours during weekdays. This proactive approach demonstrates your accessibility and commitment to their support and reinforces trust in your service.
By incorporating these comprehensive customer service strategies into your approach, you can strengthen your relationships with host families and host family leads, ultimately leading to increased satisfaction, referrals, and the success of the AYA program within your community.
PROMOTE WITH WORD OF MOUTH
Word-of-mouth is a pivotal tool for expanding your cluster. Host families frequently choose AYA based on recommendations from friends and acquaintances. Satisfied host families, AYA students, schools, and your community networks will share their positive experiences, generating valuable referrals.
To optimize word-of-mouth referrals, consider the following:
Host Family Frequently Asked Questions
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Student applications include:
- a letter from the student’s natural parents
- a personal essay written in English
- school transcripts for the past three years with school seals
- a standardized test of English proficiency, if necessary
- health records with required immunizations
- passport photographs and a personal photograph album
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Meet Omar
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Learn More
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